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16 Most Important Instagram Stats To Grace Marketers in 2022

by AndrewSmith
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In recent years, Instagram has grown substantially and continues to grow in popularity. From its early days as a favourite among holidaymakers sharing their vacation photos to its current popularity among influencers, marketers, and corporations, the photo-sharing application has gained much popularity. Currently, your target clients may be browsing their Insta feeds, and it may be difficult for you to stay on top of Insta trends. Regarding marketing, the issue is how and why an organization should be visible on Insta. Suppose your company is not currently visible to Insta users. In that case, these marketing facts will convince you that it should be and provide information on generating revenue from Ig. To shed light on Igs growing relevance for your organization, let us begin with some of the most significant Insta statistics for 2022.

1-The number of people who use Instagram

According to recent estimates, approximately one in three social media users will use Instagram by 2022 (eMarketer, 2022). Social networking platform Insta enables Real Instagram Followers Uk to post and edit photographs and Insta videos. It has been determined that Instagram will remain one of the most popular social media sites for the foreseeable future. The platform was previously predominantly used by youngsters. According to analysts, Ig experienced a significant increase of 22.9% in its user base in the same year. A substantial proportion of this enormous growth can be attributed to the Coronavirus outbreak, which prompted individuals to join Insta.

2-Use of Instagram hashtags

It is now widely recognized as an integral part of social media since Twitter introduced the concept of hashtags in 2007 to tag and identify subjects on social media. There is an average of 10 hashtags included in Instagram posts. You should reconsider if you wish to utilize hashtags aggressively to expand your reach. Insta hashtags do not adhere to the maxim “the more, the merrier.” Engagement decreases with posts with more than six hashtags, so use no more than five hashtags.

3-Instagram is popular among young adults

It is estimated that 70.8% of the billion monthly active Instagram users are under 35 years of age (Statista, 2022). The largest age group is 25-34 (31.7 per cent), followed by 18-24 (10.1 per cent) and (30.2%). By doing so, you will be sure that you are not developing content for a platform your audience does not exist.

4-Instagram is being used by businesses

Considering Instagram’s growing popularity, it is unsurprising that over 200 million companies use the platform to promote their products (Ig, 2022). According to Ig, as much as 70 per cent of shoppers use Insta as a source of purchasing information. Not being on Insta would be an enormous waste of opportunity, given the numerous marketing tools available on Insta.

5-On average, how much time do people spend on Instagram each day?

In June 2018, Instagram users spent an average of 53 minutes per day on the site, compared to 58 minutes per day for Facebook users.

6-Sponsored content on Instagram is on the rise

It has been reported that Instagram influencers continue to share sponsored content without abating. Approximately 25,000 Instagram profiles have been launched using the #ad hashtag in the first three months of 2019.

7-Usage of Ig stories

In August 2016, Insta launched Ig stories, a game-changing feature enabling users to capture images and videos that disappear within 24 hours. With the introduction of Instagram Stories, Ig users began posting more content daily. Similarly 500 million Ig accounts utilize Insta Stories daily (Instagram, 2018)

8-It is common for Instagrammers to follow brands

Since 50% of your Buy cheap Instagram followers Uk follow at least one company (Mention, 2018). However, companies have an excellent opportunity to expand their reach through Insta.

9-Engagement on Instagram is important

From October 2017 to May 2018, brand interactions on Instagram increased by 29 per cent (Socialbakers, 2018).

10-The most downloaded app in Q4 2021 was Ig

Instagram surpassed TikTok to become the top downloaded app in the fourth quarter of 2021.

11-The impact of Insta on the shopping journey of buyers

Insta profoundly impacts companies. According to Facebook, 80% of Instagram users decide whether to purchase a product or service based on what they see on the app (Facebook, 2019). Users of Ig report making purchasing choices based on what they see. The influence also plays an essential role in influencing these purchasing choices, so if your firm does not incorporate Insta into its social media marketing plan, it is missing out on an enormous opportunity, mainly if your company is geared toward millennials.

12- The average engagement rate per post is 0.98 per cent

Is your posting receiving less engagement than it has been in the past? You are not hallucinating. Insta engagement rates decreased by 25% in 2021. At present, the average engagement rate across all sectors is 0.98 per cent. This percentage is much higher than those on Facebook (0.19%) and Twitter (0.04%)

13-Approximately 91% of active Instagram users watch videos every week

Images and videos can be submitted to Stories. Visual content has greater narrative reach than video content for accounts that do not have more than 100k Active Instagram Uk followers. After that, these findings demonstrate that marketers should prioritize visuals in their narrative content. In terms of videos in general, 91% of active Ig users view videos each week on the platform, making it essential for businesses to develop a video marketing strategy. These are, however, only Story statistics.

14-Ig posts are most effective on Tuesdays

Subsequently, the best time to post on Insta is between 11 a.m. and 2 p.m. on Tuesday and from Monday through Friday at 11 a.m.

15-After viewing a website in Stories, 50% of Instagram users visit the site

If generating activity on your website is your objective, then you’re in luck. Positioning Ig advertising is challenging. “50% of Insta users visit a website to purchase a product or service after viewing it in Stories. However, use product tags in your article to make it easier for people to access your website.

16-Insta is expected to be used for influencer marketing by 93% of marketers

Influencer marketing is experiencing rapid growth. According to a recent poll, 93% of marketers and agencies intend to utilize Ig. 83% of users chose Insta Stories, while 36% chose Instagram Reels. The right creative is a natural match that benefits both parties. Buy real Instagram Followers Uk find this natural match 25% more relevant. Instagram’s Branded Content tag makes highlighting a collaboration effortless. Combined with brand ads, Branded Content Ads are 90% more likely to generate cost-effective action than either technique alone.

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