Video content is the growing force in the current digital marketing landscape. Businesses are rapidly jumping onto the video trend, given the immense reach and engagement it offers.
If you’re a business owner or a marketing professional looking to strengthen your video marketing strategy, then having an in-house video studio at your office is a savvy move.
It will not only save you money in the long run, but it also allows for complete creative control over your video content. Here are five insightful tips to guide you through setting up a functional video studio at your office.
Set the Scene
Start by identifying a space in your office that’s not utilized or easily converted. It could be a conference room, a corner of a large open office, or even a section of a warehouse or factory floor if that’s where the heart of your operations lies.
The key elements to consider in this initial phase are space size, sound quality, and foot traffic. The idea is to create a dedicated area so that your video creation won’t be disrupted, and you won’t be setting up and breaking down your studio with every shoot.
Shedding Light
Poor lighting can make even the sharpest video look unprofessional. Thankfully, professional-grade lighting setups are now quite affordable. Your main lighting sources should include a key light, which should be your brightest, a fill light to soften shadows, and a back light to separate the subject from the background.
Temperature is crucial too; you want to aim for daylight-balanced bulbs to avoid a bad orange hue. LED lights are energy-efficient and emit little heat, which means they’re safe for prolonged use and won’t leave your studio sweltering.
Perfecting the Production
When it comes to the video itself, be natural. Write a script, but don’t be afraid to ad-lib if you think a line will sound better in the moment. After filming, editing is essential. Learn how to cut, transition, and add music or graphics to keep things interesting but not overwhelming.
And, even with an in-house studio, there may be occasions where hiring professional video production services is advantageous. Professionals can provide creative direction, advanced filming techniques, high-quality editing, and post-production services that make your videos stand out in a crowded market.
Capturing Audio
Clear, quality sound is just as important as the video image. If your viewers can’t hear what’s going on, they won’t stick around to watch your content.
Start by selecting the right microphone; a lapel mic, shotgun mic, or even a USB microphone can work great, depending on the type of video you’re producing. Noise-canceling foam and other acoustic treatments can be used to reduce sound reflections.
Consider the use of a home theater system or soundbar to add depth and quality to your audio. Turn off any unnecessary equipment and choose a time to film when your office is quiet to avoid any background noise.
Equipment for the Studio
Make a list of all the gadgets and gear you’ll need. At a minimum, you’ll want a camera that shoots in HD, a tripod to keep your shots steady, and video editing software to polish your final product.
You might also want a green screen for backgrounds and good quality props and furniture to enhance the aesthetics of your videos. There are plenty of reasonably priced options for cameras and tripods that produce excellent results.
Always read reviews and watch sample videos before making big equipment purchases.
