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How to Create a Patient-Friendly Healthcare Website Design

by AndrewSmith
healthcare website design

There are several important factors to consider when designing your healthcare website. Some of these factors are Mobile responsiveness, HIPAA compliance, and user-centric web design. These factors will help you design a website that is effective and engaging for your visitors. You can also learn how to connect with visitors emotionally through your website design.

User-centric web design

If you want to attract new patients to your healthcare website, you must design it with a user-centric approach. The user-centric design process is based on a series of steps. The first step is to make your site accessible and user-friendly. The next step is to provide users with the necessary information they need. This includes a well-organized taxonomy, or navigational structure, so that they can find what they need in an intuitive manner.

HIPAA compliance

HIPAA compliance in healthcare website design is vital for protecting ePHI (electronic protected health information). This rule applies to healthcare providers, plans, clearinghouses, and business associates. It mandates the secure handling of ePHI, and outlines a patient’s rights. For example, he or she has the right to review and request corrections to their health information.

Mobile responsiveness

Mobile responsiveness is one of the most important components of web development for any medical practice. More people are accessing the web via mobile devices, and sites that aren’t mobile-friendly aren’t providing the best user experience. Thankfully, responsive healthcare website design can solve this problem by allowing patients to access the same site on all devices.

Connecting with visitors emotionally

One of the most important aspects of healthcare website design is connecting with visitors emotionally. This means using large fonts and a lot of white space. These features make the content on the page easier to read for everyone, especially for senior citizens who have trouble reading small text. Another important consideration when designing a healthcare website is contrast. Good contrast can make the content easy to read and understand, while bad contrast can overwhelm the visitor.

Clean, uncluttered design

When designing a healthcare website, it is important to focus on simplicity. Avoid using flashy or unreadable colors. Use two simple, web-friendly fonts, and try to use contrast colors for your navigation menu and your call to action buttons. Don’t use a lot of images, and make sure that all of the elements on the page are organized in the same way.


Microinteractions are crucial for the overall satisfaction of the user experience. Ultimately, they can change a user’s perception of the product. Technology advancement has given designers greater control over even the tiniest interactions. The future holds even greater opportunities for designers to dive even further into microinteractions.

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