If you’re new to the world of digital marketing and website design, it can be difficult to understand how your website is supposed to work and how search engine optimization (SEO) can help you. Here’s an introduction to the basic concepts you’ll need to know in order to do effective on-page optimization of your website so that you’ll be prepared to take advantage of this powerful strategy when appropriate. This article will tell you everything you need to know about on-page optimization and will provide the tools you need to begin optimizing your website immediately.
Meta Tags
At a high level, there are four aspects of site optimization that can help you rank higher in search engines. These are meta tags, links and authority, content optimization and user experience. Let’s dig into each aspect of on-site SEO. You can find out how these factors affect your ranking in search engine results pages (SERPs) by using free tools like Moz’s Open Site Explorer or Majestic SEO.
The total characters limit for meta title is 60 characters you can check characters of meta title with the use of twitter character counter tool
Page Headers
Every page on your site should have a descriptive and keyword rich header. This is the title that appears in the tab of your browser window when you are looking at a particular page. It gives people browsing through results an idea of what they will find if they click on it. Use keywords and phrases relevant to your business in the title, but not too many. You want it to be short enough that people can see it at a glance and enticing enough that they want to click on it.
As a general rule, it is a good idea to keep your page headers under 60 characters. This can be hard because you want them long enough to entice clicks, but short enough that they are readable when truncated. If someone is looking through pages in search results, they probably aren’t going to want to click on something that takes up most of their screen.
Title Tags
If you’re looking to optimize your website’s on-page SEO, this guide will give you the rundown on what the major points are and how they’ll help your rankings. From title tags and Meta descriptions, to content formatting and link building, this guide will give you the lowdown on everything that’s important when it comes to optimizing a site for search engines.
URL Structure
One of the most important aspects of search engine optimization is on-page optimization. This includes keywords, title tags, headings, ALT tags and Meta descriptions. Site structure can also be a major player in on-page SEO.
A well thought out URL structure can help your search engine optimization efforts and improve your click through rates.
1. Choose one keyword phrase and make it as broad as possible.
2. Don’t use hyphens in any part of your URL, as they may confuse spiders when analyzing on-page keywords.
3. Use a descriptive title tag and meta description, with a maximum of 70 characters per line..
URL Capitalization
The URL of your website is a very important part of on-page SEO. You want the URL to be easy for readers to remember, but you also want it to help your search engine rankings. So, there are some rules you should follow when choosing a URL name: 1) Keep the name short and concise; 2) Make sure that it includes relevant keywords or phrases; and 3) Try not to have more than one word in your URL.
URL Length/Character Counts
Learning how to optimize your website for on-page SEO can be a daunting task. Fortunately, with the right tools and techniques, you can make the whole process much easier! In this post, I’ll walk you through the process of optimizing your site for search engines so that you’re showing up in all of the right places.
The first step is setting up your website properly from day one.
URLs as Anchor Text in Links to a Post
#1: Create a title that includes keywords.
#2: Tag your post and include relevant keywords in the tags
#3: Include a keyword rich description in your post..
#4: Include keyword rich page title, meta description, and URL in the head of your post.
#5: Use keywords in the first sentence of your post.
#6: Include keywords in your post’s URL.
